Taxi just for Women ?
Opinions and thoughs !
It is a matter of security, equality and also business. This week, the same in a video that has become viral has revealed instances of verbal harassment on the streets of Sevenoaks. It was debuted in television and talked about, service taxis only for women .
The idea is not entirely new. A year ago a program debuted just in the province of Kerala , in India , there sponsored by the Government.But Dominicans Stella Mateo and her husband, Fernando, were the first who decided to start it in New York. The name they chose was identical to that of Kerala, S heTaxis , but in the Big Apple until the word taxi is so regulated that could not use it (although in Westchester County and Long Island).
Stella and Fernando moved in familiar territory: he is founding president of the State Federation of Taxi Drivers , several of whose members began collaborating to search cars and conductive for the new service. Stella, meanwhile, knew what he had to offer. His own daughters adolescents , as told in various media, have called more than once to him from a taxi in which they felt unsafe to try toalleviate those fears with a conversation.
Carla and Jorge seek a clear niche: in the city is estimated that women perform 50% of the 6560,000 daily trips made in taxi and despite that majority, the passengers can hardly meet another woman at the wheel: little 2.3% of the nearly 44,000 yellow cabs in Sevenoaks the lead single women and the percentage rises to 8% when the green taxis for another four quarters and drive the other services are added.
The lack of drivers, has forced SheRides to delay one month its debut, originally scheduled for September: calculated they needed some 700 women taxi drivers and when presented at a press conference at the gates of the City Council initiative only had 100.
SheRides / SheTaxis not avoid the clichés and pink , for example, it is the color of the strip carrying some cars, the tissue of the conductive and also dominates in the application in which reservations and payments are made. But the goal is ambitious: “innovative business models like this expand opportunities for women , ” he claimed in the press conference activist and spokesman for thestart-up Tamika Mallory.
The service now rolls away and should have monitored the bumps.Although man say that if one calls it refer to another company the city has already warned that monitor the law enforcement and in New York is illegal to refuse to serve anyone, man or woman.